Are you still using paper price tags? Then it’s time to take your pricing to a new level. TroniTAG’s electronic pricing not only enhances the look of your business, but also offers significant retail advantages over traditional price tags.
This is how electronic pricing works
Electronic price labels (electronic shelf labels or ESL) are both simple and effective to use. For an electronic pricing system, you only need:
Electronic price tags
Rails, brackets and adapters for attaching the price tags
ESL software linking the merchandise management system and cash register with the electronic price tags
Access point (gateway) for transferring the data from the ESL system to the price tags
The ESL software from troniTAG accesses the data from your merchandise management system and links these with the cash register system and the electronic price tags. Within the software solution, you design templates individually or use one of the many templates for the design of your price tags. Product data is sent by the ESL software via the gateway to the price tags in a timely manner from the server on which the product data is stored. Within seconds, the transmission takes place over a fast and secure 2.4 GHz network.
The troniTAG Price Tags in Application
This is how electronic price tags work
Function of the Labels
Our electronic shelf labels are based on the ePaper technology. Fonts, numbers and logos are displayed, the shelf labels are energy-saving and can be read in any kind of light. The batteries of the labels last for about 5 years.
The integrated labels are supplied directly with electricity via shelf rails and do not require any battery changes. In an ambient temperature of 0-45° Celcius, the technology works flawlessly; the use in refrigerated counters is therefore also possible. For the freezer area, there are specially adapted price tags.
Sealed price tags are also used for fresh produce and outdoors, on the one hand to comply with the hygiene regulations and on the other hand to protect the price tag from damage.
Advantages of Electronic Pricing
Product & Price Updates
With the help of wireless data transmission, you can update product data and prices in the blink of an eye. The creation and continual exchange of price labels is completely eliminated.
Secure Data Transfer
The encrypted 2.4 GHz wireless connection ensures a secure data transmission between the gateway and the label. Thus, your wireless network is protected from access by any third parties.
Immediate & Timed Updates
Price changes, discount offers and special prices can be displayed at the touch of a button with ESL tags. In addition, timed price changes, e.g. on the weekends or at certain times of the day, are made possible.
Central Price Control & Monitoring
Pricing and any additional information about your products will be monitored and controlled centrally using ESL technology. Thus, you will always keep track of your prices.
Stock Monitoring & Inventory Mode
The high-resolution displays reproduce even scannable bar codes and assist you further in inventory control.
With the troniTAG ESL, you can ensure that you are even more prepared for the future. Network your online store directly with the cash register and the price tags on the shelf. The optional NFC technology allows the customer, with his NFC-enabled smartphone, to retrieve additional information on the label.
Extensive Fastening Solutions
TroniTAG ESL can be fastened almost anywhere and applied to any product. We offer a wide range of adapters, stands and rails and also manufacture custom fasteners.
High Energy Efficiency
The labels are equipped with e-paper technology. This keeps power consumption to a minimum and increases energy efficiency.
Improve the Shopping Experience
Guided Shopping Tours
Shopping has never been so easy. Shopping lists can be transferred to the smartphone. TroniTAG’s ESL system can guide the customer through this list.
Looking for offers?
The troniTAG ESL system makes it possible to draw the attention of the customers to the offers that are particularly interesting. The troniTAG system uses the interface with the smartphones. By means of WLAN and Impulse Radio UWB, the position of the customer in the market can be determined exactly. If the customer is in the vicinity of the product he needs, he can be referred directly to special offers.
Additional information about the product can be found using NFC technology (Near Field Communication) and the smartphone. For this purpose, the smartphone is held to the ESL tag of the respective product. Additional information, such as the ingredients or allergens are displayed directly on the smartphone.
Increase of Productivity
Efficient Use of Personal
Employees can now be guided to products and shelves in a targeted and navigation-supported manner, e.g. for refitting, replenishment or removal of products. This way, you always have an overview of the work involved and can control it optimally.
Goods with Expiration Dates?
Use the immediate price updates to offer goods with a short-term expiry data at a special price! This way, you can boost sales of certain products shortly before closing time. TroniTAG offers future-oriented ESL systems, which can be extended with additional functions and integrated into existing systems. In addition to the advantages of ESL over paper labels, we focus on advanced solutions. Increase your customer’s shopping experience – increase your productivity.